Is a Marketing Simulation® tool successfully introduced for an academic class in Marketing Management? Is that MSim® too demanding for the Postgraduate IT students so as to accept it for self-debriefing and learning?
The “I” Center and its educational service
The purpose of modeling the implementation of a value-added educational service within a first-cycle degree institution in Bulgaria is experimental. It is to pro-pone or refute the hypothesis that business education in Bulgaria is primarily a matter of competence of universities and schools when the syllabuses are drawn up in conjunction with relevant businesses.