“Robots, not Humans, retrieve your Books at $81 Million “Library of the Future”! Or “Library of the Future” is to be robotized front-office service rather than a human privilege and professional competence.
Strategically foresighting in Marketing 3.0 could find a point by means of adopting scenario method. A hypothesis has been attested that the value-driven issue is to be drawn attention. It needs to be considered as a retrospective approach to unfolding future consumer value propositions on the grounds of participative marketer-consumer conversation and collaboration.