The purpose of modelling a value-added educational service delivery within a first-cycle degree institution in Bulgaria is experimental. The model has been elaborated answering two overriding questions: when and how to implement and disseminate venture model, considering both institutional environment and exogenous economic, social and environmental factors and attitudes. Although the question why appears to be rhetorical one, I have yielded some insights, having unfolded external and internal environment settings as possible futures and their impact on the model demand. Consequently, challenges before the higher education in Bulgaria are to ensure that it has been addressing skills needed to enable learners to advance and work in a sustainable way and to take a lead in decision-making for their future. By that reasoning I have responded to the when-question, or at what stage to implement the model. The latter question – how – has been envisioned as the essential one of the actual model implication. Approaching the education as a service of intangible actions directed at peoples’ mind – both learners’ and tutors’ – I have represented at whom or what the service is directed, and moreover, at the categories that collectively cover the entire educational service arena. From profession-oriented educational perspective and by strict manipulation on the variables given, the model has been basically stated on the convergence of three pillars:
- alert learners’ segmentation,
- curriculum innovation, and
- education-to-business cooperation.
Segmentation of the attentive learners aims at establishing a powerful body of young people who are capable to “broadcast” sustainable education patterns from inside to outside the core. Curriculum innovation has been elaborated to bridge the chasm between theory and practice when collide into real-life context, and to result in performing an educational service for life skills built-up. For the big challenge in the educational service to be overcome a business model of education-to-business cooperation is to be rehearsed and applied properly.
Read the full paper in Global Management Journal Online
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